Dominic LaMarca

One-Sheets

Playaway’s sales team needed concise, leave-behind materials that could communicate a product’s value quickly in conversations with potential customers. I designed a series of one-page documents that distill each offering down to its most essential selling points without sacrificing visual quality.

My layout prioritized scannability – clear headings, supporting visuals, and strategically placed product imagery. Ideally, a customer reading the document can understand the product’s value in under 15 seconds; if an element didn’t aid comprehension or reinforce brand trust, it didn’t make the cut.

Each one-sheet adhered strictly to Playaway’s updated brand guidelines to ensure consistency across the full series of sheets. For a company with multiple product lines targeting overlapping audiences, that visual coherence was as important as the content itself.