Project: Product Packaging
Company: Playaway Products
Playaway’s packaging workflow is built on a structured template system using Illustrator, Photoshop, and InDesign. Across Playaway, WhaZoodle, and Launchpad product lines, I updated and adapted over 400 retail and educational packages, working within existing templates to maintain brand and licensing standards through layout and asset revisions.
For Playaway-branded packaging specifically, I sourced licensed artwork directly from publisher partners and managed revision cycles with them, ensuring each finished package met both Playaway’s brand standards and the publisher’s own requirements. A package for a Scholastic title, for example, needed to feel cohesive within the Playaway line while still respecting Scholastic’s distinct visual identity.
The volume and consistency of the work required careful production management across a large and frequently updated catalog distributed throughout the US.
