Project: Product Packaging
Company: Playaway Products
Playaway’s packaging workflow is built on a structured template system using Illustrator, Photoshop, and InDesign. In my role, I sourced licensed artwork and assets from publisher partners, then adapted them to fit these templates, ensuring that each finished package met both Playaway’s brand standards and each publisher’s requirements. For example, packaging for a Scholastic title needed to feel cohesive within the Playaway product line while still maintaining Scholastic’s distinct visual identity.
I worked across Playaway, WhaZoodle, and Launchpad product lines, completing 200+ packaging adaptations across several contract terms. The volume and consistency of that output, maintained across a large and frequently updated catalog distributed throughout the US, was as much a production management challenge as a design one.
Dominic LaMarca 