Project: Product Catalog
Company: Playaway Products
IIn 2023, Playaway Products was acquired by Penguin Random House Audio and began working toward a new brand identity. The annual product catalog needed an update that reflected that direction while staying accessible to the educators and librarians who already relied on it. I refreshed copy in collaboration with the marketing team and sourced new assets from Playaway’s shared asset library to bring the visuals in line with the rebrand.
Each section was structured to present their products with clear descriptions, real world use cases, and high quality visuals that aimed to make the catalog feel more approachable. My decision to lean into vibrant colors and educational imagery came directly from studying the primary audience: parents and teachers.
Interactive elements like QR codes and website links were integrated to connect schools and libraries to Playaway’s digital presence. The result was a catalog that functioned as both a sales tool and a brand statement during a pivotal moment in the company’s identity.
