Project: Hotlists
Company: Playaway Products
Playaway’s quarterly hotlists are a primary tool for helping educators, librarians, and distributors navigate a large and frequently updated catalog. I produced these on a seasonal basis across all four major product lines: Playaway, Launchpad, Wonderbook, and WhaZoodle.
The existing design system provided the framework, and so my work centered on keeping everything accurate, consistent, and visually clean within that structure. Each update required careful attention to branding across the four distinct product lines while making sure the new content slotted in without disrupting the established layout.
Each one contains a curated set of content, complete with the author, genre, and pricing for each, as well as a few featured titles that the company wanted to highlight. A clean, structured grid with minimalist color choices and bold typography allowed bestselling titles and award recognitions to stand out without competing with the surrounding content.
Every hotlist was built for dual use, optimized for both print distribution at conferences and schools and digital download from Playaway’s website.
