Project: Email Campaigns
Company: Playaway products
I created email campaigns for Playaway Products that were tailored for different audiences and objectives while working within the same brand system.
The first promoted new Junie B. Jones titles on Wonderbook, Playaway’s read-along device. With parents, librarians, and young readers in mind, I leaned into Junie’s unique visual appeal: bold colors and a lively, energetic feel. Assets were developed for email and Instagram, with carousel posts designed to maximize visual flow across multiple frames. Calls-to-action were placed to minimize the distance between discovery and purchase.
The second was a post-ALA (American Library Association) conference email for librarians and institutional buyers who had engaged with Playaway at the show. The tone shifted: clean, professional, and informational, and was designed to nurture leads by consolidating product information, ordering details, and incentives. Understanding that this audience had already shown interest prompted me to prioritize efficiency over persuasion.
Calls-to-action such as “Shop Now” and “Shop Our Collection” were strategically placed to encourage clicks, while Instagram carousel posts featured multiple titles to maximize visibility and interaction. Across every channel, the design reinforced Playaway’s brand identity and maintained consistency while highlighting their mission to improve literacy through innovative storytelling.
The campaign successfully blended creativity and strategy to boost awareness of the new titles while driving both online engagement and product sales. Compared to prior campaigns, open-rates increased by 188% and click-through-rates increased by 24%.
