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The Ethical Marketer’s Blueprint
An in-depth study of tobacco and nicotine advertising that analyzes how the industries have historically targeted vulnerable groups and shaped public perception. Beyond just a critique, this project offers ethical alternatives, demonstrating that transparency and responsibility can align with effective marketing.
The Current State of Marketing Strategies
A research paper written in 2022 examining the psychological, political, and societal forces that shape advertising and marketing. It applies two theoretical frameworks – evolutionary psychology and critical theory – to understand how consumer behavior gets influenced, and in some cases exploited.
Creative Strategy Brief for a New Product Concept
As a personal concept project, I developed a full creative strategy brief for an original Spotify IoT device called the Spotify Pod. The brief covers product positioning, brand voice development, multi-channel campaign planning across social media, influencer partnerships, display advertising, and a competitive analysis against existing IoT devices. The strategy was grounded in Spotify’s existing community culture and designed to deepen consumer trust without overloading their audience with promotional content.
Dominic LaMarca 